MP ACTIVEWEAR
SUMMER CAMPAIGN
CREATIVE / ART DIRECTION
For this project I was brought in to develop the look & feel for the MyProtein brands summer activewear campaign. With Padel the worlds fastest growing sport & a key sport being utilised for active recovery days the setting proved perfect to capture multiple elements of the MP brand.
Key asks were to show a premium brand that’s clothing can be worn in performance led scenarios as well as more lifestyle settings.
TEASER GIF
I created this gif to be utilised as a teaser for the summer campaign. This dropped on social a few days ahead of the main campaign launch and got customers excited, engaged & ready to shop.
CREATIVE execution
I created this gif to be utilised as a teaser for the summer campaign. This dropped on social a few days ahead of the main campaign launch and got customers excited, engaged & ready to shop.
Behind the scenes
