Myprotein moveclub
The launch of MoveClub, a social initiative, brought the brand to life in a more meaningful way. By fostering a sense of community, it strengthened brand equity through impactful activations that engaged and empowered customers.
The strategic use of the word "move" in branding copy has proven effective in fostering a sense of action and dynamism, which reinforces brand recognition. By incorporating "move" consistently throughout various marketing materials—ranging from slogans to product descriptions—the brand conveys a commitment to progress and innovation. This repetition not only embeds the term into the audience's consciousness but also aligns with one of the brand's pillars of “Confident Momentum - Always moving forward, never standing still” As consumers recall the brand, the association with "move" emphasises its role as an enabler of change, thereby enhancing both emotional connection and brand recall.
The creative was required to work across print and digital applications to ensure a cohesive brand presence that resonates with a diverse audience. As consumer behaviour increasingly shifts between different media, a unified approach allows for seamless engagement, reinforcing brand messaging across multiple platforms.
This creative is intended to be applied as a flyposter activation across a city where an event is being held. This will create a level of hype and engagement to drive traffic to the app as well as the launch event.
Promoting move clubs through social media and billboards in local areas can significantly enhance community engagement. By leveraging platforms like Facebook, Instagram, and Twitter, move clubs can reach a wider audience, sharing upcoming events and showcasing participant experiences. Engaging visuals and compelling messages capture the interest of potential members, leading to increased participation. Billboards placed strategically in neighborhoods will serve as constant reminders of the benefits of joining move clubs, as well as empowering the city.
