Myprotein forever dedicated
The Forever Dedicated campaign for Myprotein showcases our pro ranges. They target higher performing customers and athletes - therefore we can dial up the tone of voice. Utilising harder, grittier language that packs more of a punch.
Bold, high-impact black and white imagery shines a light on world-class MMA fighter Leon Edwards, capturing the relentless dedication required to reach the top.
The product photography below was layered in to the campaign, utilising the same lighting principles and with an adjustment to the copy. “Forever Dedicated” become “For the Dedicated”
