MP X WIlliams RACING
In a bold fusion of performance and style, Myprotein launched an exclusive, limited-edition collection strategically timed with the F1 Silverstone GP, in partnership with Williams Racing. Designed as a unisex range, this drop subtly nods to racing trends while embracing a sleek, fashion-forward aesthetic.
for the driven
Performance meets style for those who demand more— on and off the track.
The challenge for this project was to capture the passion and electrifying energy of Formula 1 and translate it into striking campaign visuals. I aimed to recreate the sensory experience of race day—the scent of burning rubber, the screech of tires, the glow of lights through tunnels, swirling smoke, and the thunderous roar of engines—to immerse the audience in the adrenaline-fueled world of motorsport.
