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- LOOKFANTASTIC
CREATIVE / ART DIRECTION
Christmas campaign & video on demand advert for LOOKFANTASTIC
LOOKFANTASTIC as a global retailer has a wide variety of customers from all walks of life, for this campaign we developed an array of characters that would resonate with the audience. These characters depict key storylines & moments that happen throughout the festive period
The Insight
The Message
The Idea
The Proposition
The Character Cutdowns
ADVERT IN ACTION
The finished ad was broadcast across video on demand services as well as shown in multiple high traffic areas such as shown here in Waterloo station, London.