ART DIRECTION / DESIGN

Concept development, creative and on-location art direction for the LOOKFANTASTIC 2022 summer campaign. As well as art direction and concepting for in studio product photography to compliment and elevate the model campaign.

For this campaign we wanted to capture the freeing spirit of life after the pandemic. The goal was to create an aspirational but relatable campaign that evolved throughout the summer months. We employed the use of polaroids and a very tactile approach to the design execution of the campaign to lean into that almost scrapbook nostalgia feeling.