ART DIRECTION / DESIGN

Concept development, creative and art direction for the LOOKFANTASTIC Christmas campaign 2022.

The team and I were tasked with creating a campaign that would span the biggest trading period for the brand. We came up with a concept based around ‘creating your own beauty story’ this allowed for our consumers to be at the centre of the campaign and would cover all the key themes of the period from party-prep to gifting.